The above piece, by Eben Novy-Williams at Bloomberg greeted tennis fans and fanatics late Friday evening, early Saturday morning as ticket prices for the women’s US Open Final once again fell precipitously below three figures for the second year in a row. There was immediate outcry of course with German tennis fans jumping in to say they’d most definitely be watching and some hard core fans on this side of the Atlantic Ocean saying they’d be watching too. And that is, sadly, the point.
When told new #1 Angelique Kerber will play Karolina Pliskova many will reply “Who?” after giving the proverbial blank stare. And for that the WTA, followed closely by the USTA is to blame. Don’t forget it’s Nike that has done the lion’s share of promoting Serena. Not her Federation that seems to do all it can to make sure she fails, and not the WTA that ignores her unless it absolutely has no choice. People can bitch and moan about the Bloomberg piece but he is saying out loud what everyone in sports knows: there is no women’s tennis without Serena Williams . Yes the sport will go on and there will be new top players but who will care? If the WTA promoted women’s tennis as a sport and not as a “look” women’s tennis wouldn’t be in the position it is. People would want to see the two women who will play this afternoon. People would care.
Lost in the story of cheap tickets is the fact that there were so many tickets still available. Fans dumping previously purchased tickets or never sold before tickets?
Serena Williams is 34 years old. Her body is not going to do what she wants it to do without a lot of rest and pampering. Everyone in her box was wearing a concerned look during the semi final but that isn’t newsworthy. And her coach doing his job and becoming a lightening rod for criticism is vilified.
We all knew this day was coming. It’s so sad that once again unless there’s a miracle women’s tennis will fall back into the shadow of men’s tennis.
It didn’t have to be this way.