Unless you’re a dyed in the wool tennis fanatic you’re excused for having the above reaction when told who will be contesting for the title of best women’s tennis player of 2016. I doubt many outside of us tennis fanatics have ever heard of either Angelique Kerber or Dominika Cibulkova . In fact I’d be willing to bet a casual fan would’ve had no idea who any of the Final 8 were. Ask them.
Hell Sveta didn’t even know she’d be participating in this years Final until the very last minute thanks to the WTA’s continued lack of concern for its players and the resulting crappy schedule they’re forced to play. To say that the publicity photo’s of happy blonde women were too little to late is putting it mildly. There was no time to do proper photo ops or introduce the women to the public beyond the niche world of tennis fandom. Even for tennis fans Sveta became the main story, managing to run on fumes until the semifinal when she hit the proverbial wall. The WTA has got a woman that Steve Simon called a “representation” of women’s tennis (watch the video of his ridiculous press conference) that is not Serena Williams but at what cost? If no one gives a damn about your product what difference does it make if she’s got the look you want and an acceptable nationality? For the last several years the WTA has chosen not to promote women’s tennis as a sport choosing to promote the look of a now certified doper over the best athlete in it’s ranks. Its attempt to ignore the fact that it’s “face” doped for ten years (the amount of time that can be verified) and act as if her returning to the sport she’s disgraced is something to be cheered is cringeworthy to put it mildly.
So here we are. Dominika Cibulkova will face Angelique Kerber for the crown. Kerber is 5-4 vs Cibulkova in their head to head. I barely care about this final. I can imagine how the generic casual fan will feel especially since the Final is taking place in Singapore. There is a twelve hour time difference between the east coast of the US and that country. Meanwhile the NFL has a game in London that will start at 9a Eastern time in the US and 6a on the West Coast of the US. The NFL has a lot of problems but publicity isn’t one of them. That generic fan in the US will, if he or she is awake, watch that as opposed to two women they’ve never heard of. The fault for that lies firmly with the WTA. Even in his little presser Simon did not touch on potential US viewers choosing instead to focus on the potential in Europe and China, the emphasis being on potential. Citing Europe is kind of ironic since so many women’s tournaments there have been shut down in favor of China where the women play in empty stadiums.
No matter how you feel about the two finalists they’ve both done what they had to do to get to this position. One of them will be crowned 2016 champion. It’s a shame that very few outside of those in the stadium will bother to wake up to watch. They deserve a better Association than the WTA.
And that is truly a tragedy.
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