The Anna Kournikova Effect

by Savannah

Main tour play begins today in Key Biscayne, Florida for the WTA, marking the end of the US spring hardcourt swing. The two tournaments, both more than a Masters 1000/Premier Mandatory but less than a Slam, that make up the swing are places where players, big names and not so big names, can pause and assess how their year is going. It’s also a time for both tours to trot out the best of the up can coming players, the people being groomed to take over not only the sport but the lions share of endorsements, clothing contracts, etc. At this time, just as the spring swing ends and the European clay season is about to begin I think a general review of what is ahead for tennis as a sport played by individuals who garner followings for their desire to win, their style, or way of going about winning tournaments, charisma.

Ah that word charisma. Let’s look at some past greats. Bjorn Borg had it with his long blond hair and business like approach to his game. Chrissie Evert, cute, blonde and feminine, had it. Monica Seles, at that time a pudgy young woman from Eastern Europe was deemed not to have it. Steffi Graf, lately an icon, didn’t have it. Neither did Martina Navratilova.

The one player, the one who has had the most influence on women’s (and men’s)tennis is a woman who barely won on the tour. She was plucked from the many to become the face of women’s tennis. If you look at how so many young women players today present themselves it’s obvious that she’s still the template. There’s even been talk of putting her in the Tennis Hall of Fame. For what? Being cute and blonde? If the effort succeeds instead of trying to elbow its way into being recognized as a major world sport tennis will be doing everything it can to show it’s still a sport bound by the social mores of a bygone era.

I’m sure you all think I’m picking on the women but I’m not. Let’s look at the mens tour and some of its past greats. It’s not all about looks there. With the ATP it’s a bit more subtle but no less toxic.

There are many people in and around mens tennis behind the scenes or in its management who want to return to the era of wooden racquets? Why? Because it’s what they know. They want to return to lightning fast courts as well. They’d like the clay court season to be shortened. That would mean a return to the days when Roland Garros could be ignored by the tennis federations of the US, Britain and Australia, the three countries that have suffered the most by the ascension of modern technology and players who play a style of tennis they can’t (or won’t) understand.

And that is really what this column is about.

A year or so ago I wrote about there being too much money in junior tennis, and that it’s warping the play of those who are supposed to be assuming the mantle of greatness from today’s top players. To long for the past, before this time period that has been described as a golden age, is a bit telling about where tennis is right now..

It’s not only that the young men and women of today don’t score high in the charisma department (with exceptions of course). It’s that for the most part they play mediocre, paint by the numbers, tennis. There are no innovators. No players who present something new for fans. Instead we’re seeing big servers from the US, quick players from Australia, fancy players from France and barely above average from Great Britain.

The fault for this lies with the Federations. Instead of encouraging innovation and creative play they want to roll out players who play the “style” of their country. Germany has found a player who can bring more to the table, a mobile big man, in Alexander Zverev and so has Australia in Nick Kyrgios although he plays great tennis only when he feels like it. Their other great hope is a money pit they can’t get rid of. The US has two big men, Reilly Opelka and Taylor Fritz. Fritz is the more mobile of the two. That should tell you all you need to know. Great Britain has Kyle Edmund and one other player whose name escapes me at the moment.

Women? Well the US is really pushing Madison Keys who seems to get injured quite a bit but they’re very excited about Kayla Day, who has the Patty Schnyder gangsta walk down but is still developing her game. If it wasn’t for Johanna Konta there wouldn’t be anyone to talk about. The French have Caroline Garcia and Kristina Mladenovic. Otherwise there are a lot of long blonde braided ponytails.

What do all these players have in common aside from being boring? They’re getting major clothing and commercial deals without having accomplished much on court. It used to be that you had to have accomplished something before you started rolling in the dough. Now, all you need is the right “look” and the proper management company and you’re rich. Never made it to a final of a big tournament? No big deal. The way you look is enough. By the time fans figure out you’re not even a flash in the pan you’ll be rich in your own right.

Federations need to be supportive of their players. Tennis is an expensive sport and even wealthy parents need some help along the way. When Federations dictate how a player should play the sport is not being advanced but held back and interest wanes even among fans. For example I subjected myself to a match between Taylor Fritz and Jack Sock at last years US Open. I barely made it a set. Forehand, forehand, forehand, forehand, error. Rinse and repeat. Both men made beautiful shots but the tennis was boring.

Who do I think will be a star? I picked Zverev the younger two years ago, before the bandwagon began. Many of the other players seem to be stuck, among them Borna Coric who seems to have no idea how to move his game forward. As for the women I keep hearing names like Ana Konjuh but I’ve yet to see her play an impressive match. The latest blonde is Anastasia Potapova. I’ve yet to see her play but I have seen action shots of her long ponytail streaming behind her as she celebrates a winning shot. The (new) future of tennis.

The best match at Indian Wells/BNPPO 2017 was between two veteran women neither of whom has ever been given the star treatment by the WTA. Svetlana Kuznetsova played Elena Vesnina in a match that showcased court sense, strategy, and good bordering on great tennis. Sveta is 31. Elena is 30. Neither has ever graced the cover of any edition of Vogue. You could tell that people started tuning in during the match by the number of mentions by tennis twitter as it progressed because people were raving about the quality of the match. People have come to expect mediocrity and when they get good play they will watch. For some reason the young players seem to think all they have to do is show up on court in the latest and greatest in tennis gear and headphones and play, no offense, club tennis. Until we get players who want it bad enough to play through pain, in sweat sodden clothes, for hours if need be, we’re not going to see the level of tennis we’ve gotten used to for a long, long  time.

It seems we’re entering another Kournikova era in tennis, where winning doesn’t matter, where image is once again everything, and the future greats toil away in anonymity.

 

 

2017 Indian Wells This and That

by Savannah

The big guns will begin play over the weekend at the BNP Paribas Open at Indian Wells, California. Women’s Main Draw play began March 8th and the men began play March 9th. Despite this being early in the tournament there’s been enough news to keep tennis fans not only busy but scratching their heads.

Let’s start with the Wild Card situation. The following players all received WC’s into the Main Draw:

Frances Tiafoe
Stefan Kozlov
Taylor Fritz
Reilly Opelka
Bjorn Fratangelo
Bethanie Mattek-Sands
Nicole Gibbs
Taylor Townsend
Danielle Collins
Irina Falconi
Kayla Day
Jennifer Brady
Donna Vekic

The only two who made it through are Bjorn Fratangelo who played a very disinterested  Bernard Tomic, and Donna Vekic, the only non American to receive a WC and the only one to make it to round two in what I assume was a competitive match. By that I mean her opponent was trying her best to win.

And yes it does seem as if she and her boyfriend are a package deal at majors these days. There were signs of relief from some tennis professionals when she made it through to the next round. I guess they were sick of the word “undeserved” being thrown around when she was mentioned.

I’ve been a tennis fan a long time, longer than I’ve been blogging. I’ve also been in the corporate world where a lot of underhanded shady shit goes on. That said I’m well aware that a Federation can grant WC’s to whomever it wants. We saw the same thing in Australia in January where only local talent got Main Draw Wild Cards (MDWC’S). That’s fine. Just don’t bitch and moan when your players are shut out at events in Europe. Sadly, most US players right now are cannon fodder for the top players. Their one dimensional games just don’t cut it against players who can actually strategize and construct points during a match. Let me take a minute to discuss one WC, Danielle Collins.

I’m sure she’s a nice person. She’s easy on the eyes and wears a kit that puts all of her assets on display. She’s been a NCAA champion two times. Sorry USTA, she’s not ready for prime time. Monica Puig made her look like a ball kid getting a hit with a pro player. She had no business in the MD of a tournament this big.

To be fair I did see some of Reilly Opelka’s match. He’s got a hell of a serve.

Random Thoughts

Usually it’s the WTA that’s getting dragged for it’s horrible draws. It seems that like everything else these days the WTA has been out done in that department by the ATP. By now you’ve all seen the mens singles draw. Speaking as someone who’s seen some cakewalks given to Roger Federer and Novak Djokovic the one Andy Murray just got beats all of them. Federer must be green with envy. What the hell were they thinking? I know, I know they want Murray to win here. Shouldn’t he have to play some tennis on the way to the Final though? Whoever comes out of the bottom part of the draw will be match tough. Sometimes that’s better than la-de-dahing your way to a Final. We’ll see.

What is the ATP to do about Tomic? Some commentators hinted that ATP brass was court side observing his effort, or lack thereof, against Fratangelo Thursday. I don’t think he gave a fuck. He roused himself to look as if he were trying in what turned out to be the last game of the match and made Fratangelo need five match points to win it. He gave himself away when a shot he made was called out and he challenged just for the hell of it. When it was called in he was visibly annoyed and put his hands on his hips and hung his head. That was the only part of the match I saw. Two things have to happen: Tennis Australia has to stop giving him money and the ATP needs to heavily fine him and start denying him appearance fees if he gets them. The only language he understands is money. He can live large all he wants as long as he does the work that his job requires. Will anything be done? I wouldn’t hold my breath.

Thanks to Alizé Cornet the WTA had to remove it’s horrible Tweet regarding an article that supposedly showcased how happy WTA players are to see a convicted doper descend from the heavens back onto the Main Tour. It’s bad enough that the headline bore no resemblane to what was really being said in the article. The WTA was forced to take the tweet, and the article down. Ms Cornet, who is out injured, also deleted her tweet. Of course nothing ever dies in cyberspace so if you didn’t see the exchange here’s a screen shot:

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Right now the doper and her team, along with WTA head Steve Simon, are trying to strong arm the FFT (French Tennis Federation) into granting her a WC into the French Open main draw. More WTA players are ignoring the gag order the WTA imposed and speaking out. Even Angelique Kerber said something against the doper being shoehorned into Stuttgart. ATP players have joined in the fray. They may get what they want but it’s not going to be pretty.

By the way Steve where’s that WTA streaming platform we were promised? Maybe less time should be spent trying to rehab the image of a doper and more time spent making sure your product is visible to the fans you still have? Fans shouldn’t have to resort to low quality betting sites to see women’s tennis. Fans shouldn’t have to miss almost all of women’s play except for one match featuring one of the Blonde Brigade from Canada. What a joke.

Also, don’t think we’ve forgotten that post congratulating Kerber on regaining the number one ranking while Serena Williams is still in place at the top. It was unseemly. Uncalled for. Disrespectful. But hey, keep pushing that doper!

End Note

Francesa Schiavone was never considered marketable by the WTA. She’s not blonde. She’s got an aggressive on court demeanor. Her on court noise was not considered that of a competitor like another players. Until recently, she’s been one of the top ranked players. Age has seen her performance level drop. But fans, including this one, watch her matches. After all the nonsense yesterday this was the saddest thing I read, and a testimony to how low the WTA has fallen and how badly it treats it’s players.

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Many of us tweeted our support to Franny. Let’s see what her tour does.

Serena Williams

by Savannah

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via Tennis Australia

She did it. Despite all the hate directed at her and her sister, despite the ones who prayed she would not be able to win again, despite the lax attitude of her association, Serena Williams  won the women’s title at the 2017 Australian Open.

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It’s probable that Serena will win one more Slam this year, barring injury, and that we won’t have to hear Margaret Court’s name again. Don’t forget you never heard it until Serena started knocking on the door that would let her pass Steffi Graf. Make no mistake about it. If the current crop of “best” is what women’s tennis has to look forward to no one will surpass whatever records Serena goes on to claim for her own.

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There were whispers though, the same ones that have dogged Serena and her sister Venus Williams since they began their take over of women’s tennis. Venus would “let” Serena win. Venus will be a good big sister and not stand in her baby sister’s way. Richard no longer travels with his daughters and Oracene Price wasn’t seen in Melbourne this year. They wouldn’t dare say anything about Patrick Mouratoglou or David Witt so the collusion would have to be between the sisters. Yeah. That’s why Venus played as best she could against Serena. Both were tense to open the match but once they settled it was clear who would win.

Congratulations to Richard Williams and Oracene Price, who set their daughters into unchartered territory in a racist and hostile environment and who have lived to see them once again stand atop women’s tennis. You don’t get there because you want to. You get there with hard work and sacrifice and they will be a tough act to follow.

End Notes

I want to apologize for some factual errors in my blog post about the Next Gen an Rising Stars in the ATP and the WTA respectively. I’m not succumbing to or trying to distribute alternate facts. Again, I’m sorry.

© 2017 Savannahs World All Rights Reserved except where indicated. None of the pictures are mine

Next Gen? Rising Stars? They’ve Got Work To Do

by Savannah

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Let’s go way back when. Back to 2008 to be precise when the four people pictured above played in the most prestigious tennis final of all, the Wimbledon Final. Fast forward nine years and who do we find playing in the final of the 2017 Australian Open? You got it! The same four people. The two top ranked players of the ATP are off doing other things. The top WTA player is doing other things too while the WTA #2 and #9 are playing a Grand Slam final both were widely reported to be no where near capable of contending for.

So what happened? Why didn’t any of the up and coming younger players make it near the Final? Yes Milos Raonic ( who is technically too old to be next gen) was in the quarter finals. So did Johanna Konta whom many, for some strange reason, thought would hit Serena off the court. That, my friends, gets to the heart of the matter.

During one of her on court interviews Venus Williams, in response to a question, said “I know how to play tennis”. There is a world of wisdom in those words. The men and women pictured above know how to play tennis. And that means they know more than how to hit the ball hard. They know how to adjust to what is happening across the net. They know how to think their way through a problem, a question being asked by their opponent. They know the hype ends when they step on court. If you watched Konta vs Serena you saw the look of absolute shock on her face when she realized that what she’d been told had nothing to do with what the woman across the net from her was doing. It was the same with Colleen Vandeweghe. She realized that all the smoke that had been blown up her ass about Venus – too old, physically fragile – was just that, smoke. In the end there is the one intangible no one can coach against, and that is will. It was will that won Rafael Nadal his match vs tennis insider favorite Grigor Dimitrov, a man who many have tapped as the next big thing for several years now. In the end he doubted himself, blinked, and the match was over. Vandeweghe and Konta know the feeling Grigor.

I didn’t watch the Roger Federer vs Stan Wawrinka match because the winner of that match, no matter the attempts to make it seem competitive, was a foregone conclusion. The hard court record between the two men is now 13-0 in Federer’s favor. Nothing to see there at all. It was 12-0 coming into the match.

“I know how to play tennis.” Think about those words the next time some pigtailed young woman or fresh faced young man is declared the next big thing. Some young barely out of puberty boy or girl who hits the cover off the ball is poised to become the next Grand Slam winner. Think about that in a few years when the four above have been consigned to the geriatric ward of tennis by tennis experts and somehow, every now and then they display the magic only they can. When some of the new jacks can make the statement Venus made and it rings true, then, and only then, we can talk about “Next Gen” or “Rising Stars”.

© SavannahsWorld 2017 All Rights Reserved except where indicated

The Week That Was: ’17 AO Week 1

by Savannah

I was a bit upset with myself for not writing a post about the first week of the 2017 Australian Open Saturday (or was it Sunday? I get so confused about what day it is this time of the year). After the matches last night and early this morning here on the east coast of the United States I’m glad I didn’t.

Up to last night the big story was the ATP #2 losing early, racist comments by an ESPN commentator re Venus Williams who is gleefully introducing herself to a new generation (what was that you said Duan Yingying?) and a three hour plus WTA match between Svetlana Kuznetsova and Jelena Jankovic (JJ will be working with Guillermo Canas for a bit), and Agnieszka Radwanska  being escorted to the exit by Mirjana Lucic-Baroni. Going into last night’s matches I had two wishes: That Jo-Wilfried Tsonga would beat Dan Evans and that Angelique Kerber would find a way to beat Coco Vandeweghe. One out of two ain’t bad. I had no idea that Mikhail “Mischa” Zverev would decide that last night was the time to remind the tennis world that there are two Zverev brothers on the tour. I should’ve known that when Kerber needed three sets to see off the brainless Carina Witthoef (I’ve seen Witthoef play live and will stand by my judgement of her tennis brain) that Kerber would be vulnerable to the obnoxious Vandeweghe.

I thought that this year would be tough for Kerber. Her game is not the strongest and despite her obvious attempt to be even fitter than she was last year it was always going to be a battle for her to hold onto the number one ranking. She mostly played her way into number one if you remember her 2016 schedule. She got a ton of points winning Australia and the US Open last year but in between those wins she played a lot and lost a lot. All of the PR surrounding her ascent was more the WTA wanting (needing?) someone not Serena Williams as its number one. I mentioned their unseemly haste in kicking Serena to the curb to elevate and promote Kerber. I have nothing against Kerber. She seems like a very nice person. But the WTA betrayed its anti Venus Williams and Serena Williams bias once again by insinuating that Kerber was somehow “saving” women’s tennis. Don’t forget they’ve been trying to give the savior title to Eugenie Bouchard for awhile now.

But enough of that. Kerber was vulnerable as the hunted and she lost badly to Vandeweghe who was, from what I saw of the video, her usual obnoxious self at the end. The USTA is going to try and push her as the heir apparent to the Williams but they’re going to have a hard time doing it. Vandeweghe is known and hated by many, many fans and changing that view of her will be hard. Her attempted intimidation a chair ump the other night was only the latest in a list of horrid things she’s done on court. Garbiñe Muguruza we’re counting on you.

Andy Murray‘s loss is a bit harder to understand. He had a fairly easy draw and Mischa Zverev was supposed to be roadkill not a bump in the road. There is a huge difference between modern tennis and old school serve and volley tennis and to this viewer Murray was not able to force Mischa out of his game plan. I’m calling the older Zverev by his first name to differentiate him from his younger brother Alexander (Sascha) Zverev. Add to that Mischa’s forehand was on fire and you had a recipe for disaster. It was Murray who, when confronted by a man playing like it was 1989 had his brain freeze. His vaunted (by US and British tennis media) Ivan Lendl had nothing to contribute. For most of the tournament he seemed to be asleep in his front row seat. He played when serve and volley was still fairly common and should’ve been able to give his player some guidance as to what to do. You knew Murray was in trouble when ESPN stopped showing him and began showing Murray’s real, full time coach Jamie Delgado.

One of the things I’ve said over my years of doing this blog is that a soft draw does not a champion make. Murray has had a lot of soft draws lately and this one was no different. When you’ve been phoning it in for your early round matches it’s hard to kick it up a notch when facing someone you’ve rarely seen play and who was not considered a threat by you or your team. Sometimes it’s better to have to face the players who are going to give you a hard time early instead of tennis version of the “bum of the week” from the world of boxing.

Both number one’s are out now and it’s interesting seeing the mental gymnastics the so called tennis pundits are putting themselves through. The US spring hard court swing is looming large now. Will it confirm 2017 as the “Year of Living Dangerously” for top players? Will older fan favorites be able to reassert themselves? Will new jacks, sorry, Next Gen players be able to step up? Did Nishikork Kei take a shower during his match last night? Enquiring minds want to know you know.

©SavannahsWorld 2017. All Rights Reserved

Who To Watch in 2017

by Savannah

This is late. I should’ve done my post about who to keep an eye on in 2017 at the end of December. Sadly I was too busy frazzling over things out of my control and have just managed to calm myself down enough to refocus on tennis. Just in time too. The new season is underway and the Australian Open is next week. So with no further blathering lets see who I think are the teens to watch in 2017.

In mens tennis the young person to watch is Denis Shapovalov. He’s young, born April 15, 1999 which makes him 17 years old. He’s got a very aggressive approach to his sport and showed some promise during last year. Presently he’s ranked #238 but he won the Wimbledon Juniors in 2016 and made the junior doubles Final.

He’s exactly six feet tall which makes him just about right for the modern game.
I read that his focus this year will be Challengers which is as it should be. Occasional forays onto the main tour are good for someone his age since he can still hone his skills playing players who move in and out of the top ranks of mens tennis while at the same time testing his mental and physical abilities on the main tour.

Like Alexander Zverev he has the looks and on court personality to be a marketing dream for the mens tour. Like Zverev he should also ease his way into the main tour. So many who tried to jump right into the thick of things too young see their junior tennis become their approach to the game and they never mature. Let’s see if he can get close to the top 100 and not let his Federation push him to do more before he’s mentally and physically ready.

The choice of who to watch in women’s tennis got complicated for me. My first choice was Louisa Chirico  mainly because she defied the USTA and played a tournament they didn’t want her to play. Being independently wealthy can give you big brass ones like that. She’s 20, born May 16, 1996, and is already in the top 100 at #58.

Then young Destanee Aiava appeared on my radar. Hell she appeared on everyone’s radar with her showing at the Australian Open warm up event in Brisbane where she beat US player Bethanie Mattek-Sands .

Miss Aiava was born May 10, 2000 and despite what it says when you do an online search for her she is not 4’11” tall. She’s about 5’8″ or so, a decent size. What makes her different from some of the other young players? She was really, really pissed off when she lost to the veteran and slam winner Svetlana Kuznetsova. She really thought she should win. Of course every sixteen year old thinks they’re immortal too but that is the kind of fire you want to see in a young player.

My only fear is that Tennis Australia will ruin her. I hate to say it but getting a good coach who hasn’t been in that system will be crucial. Of course she has to stay in the good graces of her Federation but Tennis Australia, like the USTA, is full of people there for the money grab not player development.

Oh well. It looks as if I’ve talked myself into keeping an eye on both women and for the same reason. They’ve both got independent spirits. Chirico is financially secure enough to be able to chart her own course. Aiava doesn’t have that luxury but from what I saw she does have the will to possibly chart an independent course. Time will tell.

© 2017 Savannahs World All Rights Reserved

The Rearview Mirror: The WTA in 2016

by Savannah

The WTA season ended with a whimper. Its year end Number 1 ranked player Angelique Kerber lost the YEC to Dominika Cibulkova , a player who is looked at by many as a bit of a side show. She’s listed at 5’3″ but that is arguably PR. She plays a high energy game and has been known in the past to run out of steam or ideas. She didn’t in Singapore and soundly beat Kerber who showed adjusting is not her strong suit and that with the right attitude she is easily beaten. The same thing happened to Kerber at the Olympics when playing in a similar fashion Monica Puig defeated her for the Gold Medal.

In addition to the year ending without a dominant top ranked player the last thing the WTA needed was the inability to expose its brand to more fans. Yet that is the situation fans of women’s tennis are facing. Steve Simon, the CEO of the WTA admitted when pressed that there will be no streaming platform for women’s tennis until maybe the second quarter of 2017. He wasn’t all that definite on that.

Add to that the doping scandal it seems to want fans to forget about and the future of the WTA hasn’t been shakier. I’m not talking about the “depth” of competition. I’m talking about marketing. Product placement. And finally level of competition.

So, one at a time.

Marketing has been a total failure for several years now. There are two players who kept the WTA relevant, Venus Williams and Serena Williams . Yes there’s a lot of talk about a doper being the player who put butts in the seats but you have to deal with reality. She is not the one who brought fans to see women’s tennis. I remember many of her matches being poorly attended and fan negatives pretty high. Something to do with screaming. It didn’t help that as she got older her thug tactics against opponents were harder to explain away or sweep under the rug. It also became somewhat of a joke that no matter what she couldn’t beat the woman who sat on top of the WTA rankings for many years. Instead of the WTA taking the opportunity to promote women’s tennis when she was caught doping they doubled down on the her being the “face of the WTA” and became the only professional sport to allow propaganda from a doper to be featured on its official website. The people in charge are also acting as if her return from her doping suspension will see the revival of women’s tennis with both Williams in the twilight of their careers. It’s a mistake of massive proportions. Her people are working very hard to make it seem as if fans are not concerned about the optics of what’s been happening but the proof will indeed be in the pudding so to speak. When given the chance fans voice their displeasure at what the WTA has done in this situation and rightly ask if any other player would be afforded such leniency by their Association.. What happens this summer will go a long way to see if the WTA made a big mistake regarding it’s first real, long term doping scandal.

That leads right to a discussion of product placement. Many casual fans still think that Anna Kournikova was one of the greatest players ever. If that doesn’t tell you how well the WTA has marketed its players, and maybe the greatest female player ever, nothing else will. Their entire focus has been making the casual fan believe the best players all look like Ms Kournikova did back in the day – Young, blonde and “sexy”. Every player out of the US, Canada and Eastern Europe has tried to make herself fit this mold. It doesn’t help that they all play alike. When your top player doesn’t fit what you feel is the “ideal look” for a woman player you’ve got big problems but nothing that a dedication to promoting the SPORT of women’s tennis couldn’t have overcome. When the “look” is more important than the tennis you end up with the Eugenie Bouchard marketing disaster.

One thing that helps promote a sport is high quality play combined with interesting personalities. It’s one thing if all the players look alike. It’s another thing altogether if they all play alike. If that level of play is mediocre no one is going to care what the players look like. If the players don’t have engaging on court personalities (engaging doesn’t mean arrogant) and the tennis is snooze worthy you’ve got a problem. And let’s face it outside of Serena and Venus the current players are DULL!!! DULL!!! DULL!!! I recently heard Tracy Austin trying to say Kerber’s on court demeanor is “calm”. That’s one way to describe it. The other player who has people bandwagoning is Spain’s Garbiñe Muguruza . The team that’s supposed to pull that wagon hasn’t been found yet. After finding a way to win the French Open Muguruza has done nothing to justify the hype around her. She reminds me of Petra Kvitova in a way except that Kvitova, when she wants to, can rally herself and utilize her god given talent and beat people. Muguruza doesn’t seem to want to rally herself at all. Instead she’s laboring under the illusion that her opponents should be in awe of her. So far none of them have obliged her. If it wasn’t for a tired opponent at the YEC she wouldn’t have won a match there.

So, next year?
It’s going to be hard to say since we won’t have a viable platform to watch the WTA until the second quarter, and that isn’t even a given as I’ve already said. Keep in mind that without a streaming platform there won’t be many sources for the people who run illegal streams to use. In the US Tennis Channel is focusing on young US players. If you have money to spare they have Tennis Channel+ which features both mens and women’s tennis. We also have ESPN, the outlet with the rights to all four Slams. But Doha. Dubai. Indian Wells. The Golden Swing. TennisTV used to carry the WTA matches. Not any more. I don’t think TC+ will be carrying them either or Simon would’ve mentioned that there is an agreement with them to defuse the widespread anger and disappointment of fans upset at losing access via TennisTV. Keep in mind most of the contracts for on air talent are finalized early in the year. The best are already signed up.

There are also many fans who only watch the WTA. I have to say I was surprised about that. I’m a fan of tennis and appreciate the differences between the two tours. The ATP is going to hit the ground running with prospective fans able to watch its product on various live and streaming platforms. The potential to keep or add viewers among cord cutters is huge. The WTA is always talking about the billions of fans who will potentially watch it’s product in Asia but I don’t understand them shutting out the millions of potential viewers who will actually pay to see women play tennis live and will look at it when they want to at home. With the time differences between Europe, South America, the United States and Asia being able to watch at your convenience is a big plus for fans.

Most of you know I don’t do predictions but I do have some ideas.

  • I think Serena has one more Slam in her.
  • I think we’ll see a revolving door at the top of the rankings because Kerber will not be a dominant Number 1.
  • Several of the top players from the last ten to fifteen years will “age out” and retire.
  • The stature of the WTA will be reduced due to incompetent management. While Simon hasn’t shown he’s got the right stuff to run women’s tennis a lot of the things he’s stuck with were put in place by his predecessor and are not easily ended or redirected.
  • Sadly I think we’re stuck with on court coaching, the single worst thing that has been done to women’s tennis so far.

I also hope that Simon is unable to implement some of the changes he’s talked about – no AD scoring for one, and eliminating “real” tie breakers. Those changes would turn women’s tennis from a sport to sports entertainment and leave mens tennis as “true” tennis. All the work that the founders put into getting respect for the women who play tennis would’ve been for nothing.

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